In a Study by Insko (1965),students at the University of Hawaii

question 17

Multiple Choice

In a study by Insko (1965) ,students at the University of Hawaii were surveyed by phone about their attitudes toward the creation of a Springtime Aloha Week.The interviewer said "good" after some students expressed a favorable attitude,but said "good" after other students expressed an unfavorable attitude.One week later,a survey revealed that the interviewer's comments influenced students' attitudes toward Springtime Aloha Week via the process of

• A) classical conditioning.
• B) cognitive dissonance.
• C) operant conditioning.
• D) observational conditioning.

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Definitions:

Aided Recall

A memory retrieval process in which cues or prompts are given to assist in recalling specific information or experiences.

Salience

Salience refers to the prominence or importance of an object, concept, or entity within a particular context.

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Commoditized

Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.