The Cognitive Response Model of Persuasion Emphasizes

question 129

Multiple Choice

The cognitive response model of persuasion emphasizes

• A) the ability to remember elements of the persuasive message.
• B) the importance of what a target says to himself or herself after hearing a persuasive communication.
• C) the use of reactance, where a desired freedom is made to seem scarce and thus more desirable.
• D) social norms that guide the target into socially acceptable behavior.

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Definitions:

Underlying Asset's Price

The current market price of the security or commodity that is the basis for a derivative contract, such as options or futures.

Option

A financial derivative that gives the buyer the right, but not the obligation, to buy or sell an asset at a specified price on or before a certain date.

Money

A medium of exchange, unit of account, and store of value that facilitates transactions and measures the value of goods and services.

Worthless

Describes an item that has no value, utility, or financial gain.