The Elaboration Likelihood Model of Persuasion (Petty & Cacioppo,1986)proposes That

question 81

Multiple Choice

The elaboration likelihood model of persuasion (Petty & Cacioppo,1986) proposes that message recipients will centrally process a communication when they

• A) are motivated to attend to it and have the ability to do so.
• B) have heard the message repeatedly and have thoroughly learned it.
• C) are convinced that an expert supports the message.
• D) associate the message with obtaining a reward or avoiding a punishment.

---

Definitions:

Starting Salaries

The initial compensation that an employee receives at the beginning of his or her career in a given position or job.

Business Graduates

Individuals who have successfully completed a degree program in business, encompassing areas such as finance, marketing, and management.

Education Graduates

Individuals who have successfully completed an educational program, particularly at the college or university level.

Type I Error

The statistical error that occurs when a true null hypothesis is incorrectly rejected.