In a Study by Burnkrant & Unnava (1989),participants Were Presented

question 130

Multiple Choice

In a study by Burnkrant & Unnava (1989) ,participants were presented with an advertisement for disposable razors which either did or did not contain the self-referencing pronoun "you." The results of the study revealed that the use of the word "you" caused people to be

• A) less persuaded by the ad only when the ad contained strong arguments.
• B) more persuaded by the ad only when the ad contained strong arguments.
• C) less persuaded by the ad regardless of the strength of the arguments.
• D) more persuaded by the ad regardless of the strength of the arguments.

---

Definitions:

Falling Prices

A situation where the general level of prices for goods and services is declining.

LIFO Method

A method of inventory valuation based on the assumption that the most recently acquired items are the first to be sold.

Cost Of Goods Sold

Expenses inherently linked to the manufacturing of a company's products, including the costs of materials and labor.

Finished Goods

Items that have gone through the production process and are now prepared for sale.