How Would the Use of the Pronoun "You" in a Persuasive

question 41

Multiple Choice

How would the use of the pronoun "you" in a persuasive message affect the way you would process the message?

• A) It will make you process the message more centrally.
• B) It will make you process the message more peripherally.
• C) It will make you less concerned about whether you understand the message.
• D) It would distract you from processing the message.

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Definitions:

Nuts

Edible seeds encased in a hard shell, often consumed as a snack or used as an ingredient in various dishes.

Berries

Fruits that are characterized by their soft texture and seed-containing interior; commonly consumed fresh or in various culinary preparations.

Utility Function

A mathematical representation of how different bundles of goods or services are ranked in terms of their utility or satisfaction to a consumer.

Marginal Rate of Substitution

The rate at which a consumer is willing to substitute one good for another while maintaining the same level of utility.