How Can the Desire to Be Consistent Affect Persuasion? Describe

question 82

Essay

How can the desire to be consistent affect persuasion? Describe one of the two major consistency theories about persuasion discussed in the text.Using the theory you describe,give one example of how the desire to be consistent might lead a person to change an important attitude,belief,or behavior.

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Definitions:

Sexual Identity

Awareness of ourselves as male or female and the ways that we express sexual values, attitudes, feelings, and beliefs.

Sexual Values

The moral beliefs and attitudes towards sexual behavior and relationships.

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior or expressed opinions.

Biological Aspect

Refers to the physiological and genetic characteristics of an organism that influence behavior and development.