Describe the Four Techniques of Social Influence Based on the Desire

question 124

Essay

Describe the four techniques of social influence based on the desire to be consistent with existing behaviors,promises,and self-images.Give examples of how each one of these techniques might lead people to change their behavior.

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Definitions:

Net Sales

The total revenue from sales after deducting returns, allowances for damaged or missing goods, and discounts.

Sales Discounts

Concessions granted by sellers to buyers as an incentive to encourage prompt payment, recorded as a deduction from revenue.

Sales Returns and Allowances

A reduction in sales revenue due to the return of or allowances for unsatisfactory goods.

Revenue Account

An account that tracks the income a company generates from its business activities, excluding expenses.