Every Day Bob Walks into the Coffee Shop and Orders

question 59

Multiple Choice

Every day Bob walks into the coffee shop and orders a tall nonfat latte from the same woman.Over time,he finds that he really likes this woman.This is probably due to the

• A) caffeine effect.
• B) simple proximity effect.
• C) mere exposure effect.
• D) close association effect.

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Definitions:

Reichheld's Research

Studies conducted by Frederick Reichheld focusing on loyalty marketing, customer retention, and the economic value of customer loyalty.

Loyal Customers

Loyal customers are individuals who repeatedly purchase products or services from the same brand, showing a preference and commitment to that brand over competitors.

Fickle Customers

Consumers who frequently change their preferences or brand loyalty, often influenced by trends or competitive offerings.

Marketing Plans

Detailed, strategic documents that organizations use to outline their advertising and marketing efforts for a specific period, highlighting actions to achieve marketing objectives.