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Personal norms are different from social norms in that personal norms
Satisfaction
The feeling of fulfillment or pleasure derived from meeting one's expectations, needs, or desires, often related to a product, service, or experience.
Expectations
Beliefs about the future, often involving how people think things should be or how they are likely to occur.
Information Search
The process where consumers look for details about products or services to make an informed purchasing decision.
Consumer Purchase Decision
The process by which individuals select, purchase, and use goods and services to satisfy their needs and desires, involving multiple stages such as information search and evaluation of alternatives.
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