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The central lesson of the Bridging Function and Dysfunction sections in your textbook is that
Selling Audience
Refers to the predetermined segment of the population targeted by advertisers or marketers for selling a product or service.
Promotion Objectives
Goals that a company wants to achieve through various marketing strategies and promotional activities, such as increasing brand awareness or boosting sales.
Promotion Program
A organized effort by a business to increase awareness, sales, or engagement with its products or services.
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