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The impact of technology on internal controls includes
Consumer Content
Content created and shared by consumers about a product or service, often through social media or other online platforms, which can influence potential customers.
Advertising Age
A long-standing publication focused on news, analysis, and data within the marketing and media industry.
Media Agency
A company specializing in creating and managing advertising campaigns and buying media space across various channels for its clients.
IMC Program
Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and channels to provide a consistent message.
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