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The full disclosure principle
Exchange
The act of giving one thing and receiving another in return, often used in the context of trading goods, services, or currencies.
Production-oriented Era
Refers to a period in business history where the focus was primarily on production efficiency, manufacturing, and product capabilities rather than the needs or desires of customers.
Sales-oriented Era
A period in business history when the main focus of companies was increasing sales, often without regard to customer needs or satisfaction.
Market-oriented Era
The Market-oriented Era is a phase in marketing history characterized by a focus on meeting customers' needs and desires, understanding market demand, and creating value through marketing activities.
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