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This table shows how much cotton and cocoa can be produced in Peru and Brazil with one unit of equivalent resources.
TABLE 32-4
-Refer to Table 32-4.Compared with Peru,Brazil has
Market Leader
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Low-involvement Product
A product that requires minimal thought and effort from the consumer prior to and during purchase.
Situational Influences
External factors that affect consumer behavior at the time of purchase, including physical environment, social settings, and time.
Purchase Decision Process
The stages a buyer goes through in recognizing a need, searching for information, evaluating alternatives, purchasing, and post-purchase behavior.
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