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In general,the sum of consumer and producer surplus is maximized under the conditions of
Retail Cost
The total price at which a product is sold to the end consumer, including costs of production, distribution, and a profit margin.
Markup on Selling Price
The amount added to the cost price of goods to cover overhead and profit, calculated as a percentage of the selling price.
Selling Price
The amount at which something is sold, determining how much a buyer pays and a seller receives.
Markup on Cost
A pricing method where a preset percentage is added to the cost of a product to determine its selling price, often to cover overhead and profit margins.
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