FIGURE 8-2 -Refer to Figure 8-2. Increasing Returns to Scale Occur Over

question 10

Multiple Choice

FIGURE 8-2
-Refer to Figure 8-2. Increasing returns to scale occur over the output range

• A) 0 to Q1 only.
• B) Q1 to Q2 only.
• C) Q2 to Q3 only.
• D) 0 to Q3 only.
• E) beyond Q3 only.

---

Definitions:

Evaluative Criteria

Consist of a set of salient, or important, attributes about a particular product.

Evoked Sets

Refer to a group of brands or products a consumer considers during the decision-making process before making a purchase.

Evoked Set

A group of relevant brands or products that a consumer remembers when making a purchase decision.

Locus of Control

A psychological concept referring to the degree to which individuals believe they have control over the events in their lives.