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As a science,economics is disadvantaged in that
Global Market Segmentation
The process of dividing the worldwide market into distinct subsets of consumers with common needs or characteristics for targeted marketing.
Product Offerings
The various products and services a company makes available to customers.
Position
Refers to a brand's or product's unique standing and identity in the marketplace relative to its competitors.
Consumers
Individuals or organizations that use economic services or commodities.
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