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A researcher gives IQ tests to a large group of adults, and discovers that the
mean, median and mode all equal 100. The highest score in the group was 130
and the lowest was 70. Between IQ's of 75 and 125, 80% of the group was found, and 50% were found between IQ's of 90 and 110. The shape of the graphed distribution was mesokurtic.
-The first decile coincided with an IQ of
Situation Analysis
The systematic collection of data to identify the trends, conditions, and competitive forces that have the potential to influence the performance of the firm and the choice of appropriate strategies.
Targeting
The process by which businesses identify and reach specific audiences or demographics most likely to be interested in their products or services.
Maximizing Sales
Pertains to strategies and efforts aimed at increasing the total sales revenue of a product or service.
Market Segment
A subsection of a market composed of individuals or organizations sharing one or more characteristics that cause them to demand similar products or services.
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