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When using the post-facto method, one may test the hypothesis of
Internet Marketers
Professionals who specialize in the use of the internet and digital platforms to promote, sell products, and build brand awareness for businesses.
Retailers
Businesses or individuals that sell goods directly to consumers, acting as the final step in the distribution chain from manufacturers to consumers.
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty to a brand or company, which can inform targeted marketing strategies.
Geodemographic
The study of populations and their characteristics, such as age, gender, and income, in specific geographic areas for market segmentation purposes.
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