Questions Below Will Be Based on the Following: a Researcher

question 112

Multiple Choice

Questions below will be based on the following: A researcher was interested in discovering whether attitude changes can be more effectively brought about when persons are made to feel part of the decision making process. A group of women was selected and randomly assigned to one of two groups, one group being placed in a large lecture hall, and the other in a small discussion-group setting. In the lecture setting, a speaker exhorted the women to use less expensive cuts of meat, whereas in the small-group setting a different group leader, although raising the same issues as the lecture had, also encouraged the subjects to participate in the discussion and offer suggestions, Several weeks later both groups of women were checked at home to determine whether they were indeed using the meat cuts which had been urged. Only 3% of the lecture group members had the meat cuts, whereas 32% of the discussion group members had the meat cuts. The difference was clearly significant.
-The fact that the two groups differed significantly regarding whether or not they had the meat cuts, means that

• A) Ho was accepted
• B) Ho was never tested
• C) Ho was rejected
• D) the dependent variable was not affected

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Definitions:

Marginal Costs

The additional cost incurred by producing one extra unit of a product or service.

Economic Profits

Profits exceeding the opportunity costs of a next best alternative, measuring the extent to which a firm has generated excess returns over its costs, including the cost of capital.

Cost of Capital

The rate of return a company must earn on its investments to maintain its market value and attract funds.

Break-Even Quantity

The number of units that must be sold to cover all fixed and variable costs, resulting in neither profit nor loss.