In Order to Assess Whether or Not the IV Had

question 134

Multiple Choice

In order to assess whether or not the IV had any impact, it is necessary to always compare the groups on the basis of the

• A) dependent variable.
• B) covariate.
• C) matching variable.
• D) none of these, since groups are not typically compared.

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Definitions:

Geographic

Relating to the physical and spatial characteristics of an area or environment when segmenting markets.

Behavioral

Pertaining to the actions or reactions of persons or objects under certain conditions, often studied in psychology and behavioral sciences.

Psychographic

Relating to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market analysis to segment audiences.