$$\begin{array} { c c } \text { Group 1 } & \text { Group 2 } \\13 & 21 \\10 & 19 \\6 & 15 \\1 & 13\end{array}$$

question 93

Short Answer

$$\begin{array} { c c } \text { Group 1 } & \text { Group 2 } \\13 & 21 \\10 & 19 \\6 & 15 \\1 & 13\end{array}$$
-Using the data above , calculate an independent t.

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Definitions:

Loyalty Segmentation

The process of dividing a customer base into groups based on their loyalty and purchasing behavior to tailor marketing strategies more effectively.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Targeting

involves selecting specific segments of a market as the focus of a marketing campaign or strategy, to more effectively reach potential customers.

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and family size.