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Whenever non-parametrics are used instead of parametrics, and the parametric assumptions are met, then
Environmental Forces
External factors and influences that affect an organization's performance and strategies, including technological, regulatory, and competitive elements.
Target Market
A distinct category of consumers intended by an organization to receive its products and services.
Points of Difference
Unique features or benefits of a product or service that set it apart from its competitors in the eyes of customers.
Advertising and Promotion
Activities aimed at increasing awareness, interest, and sales of a product or service through various communication strategies.
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