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Mike's business is not doing too well and he is contemplating bankruptcy unless things change soon. As he currently deals with his creditors, the guiding principle should be that
Selling Points
are unique features or benefits of a product or service that are emphasized to attract and convince potential customers.
Sales Presentation Goal Model
A structured approach to craft sales presentations with clear objectives in mind, such as informing, persuading, or solving a customer's problem.
Competitive Product
A product that competes in the same market as others by offering similar or better features, quality, or price to attract customers.
Suggestive Proposition
A sales technique that involves making recommendations or suggestions to guide potential customers towards making a purchase decision.
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