Examlex
One of the elements of the tort of passing-off is that the plaintiff must establish beyond a reasonable doubt that the misrepresentation has taken place.
Impression Management
The practice of deliberately controlling or influencing the perceptions others have of an individual or group.
Tactics
Specific actions or strategies designed to achieve a short-term goal or to deal with a particular situation.
Agent
An individual or entity authorized to act on behalf of another (known as the principal) in dealing with third parties.
Symbolic Rewards
Non-financial incentives such as recognition, awards, or titles given to acknowledge an individual’s or team's achievements.
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