The Following Segments Have Been Identified for an Enterprise, Along

question 70

Multiple Choice

The following segments have been identified for an enterprise, along with each segments sales. No segment qualifies on any other criterion for determining reportable segments except possibly for sales. Sales for each segment, and the total for the enterprise follow:

What is the minimum number of reportable segments for this firm?

• A) 2
• B) 3
• C) 4
• D) 5

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Definitions:

Food Aversion

A strong dislike or disinclination towards a specific food, often resulting from a negative past experience such as illness.

Behavior Modification

A therapeutic approach designed to change specific undesirable behaviors using reinforcement principles.

Classical Conditioning

The method of instruction where a response is learned by associating a stimulus from the environment with one that occurs naturally.

Unconditioned Stimulus (US)

A stimulus that naturally triggers a response without any prior learning or conditioning.