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Toby moved with his family just before he entered grade 4.In ecological systems theory,the move represents a change in Toby's
Position
The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.
Target Segment
A specific group of consumers at whom a company aims its products and services, characterized by similar needs, preferences, or demographic profiles.
Segmentation Attractiveness
The degree to which a market segment is considered desirable for a company to enter based on factors like size, profitability, and accessibility.
Ideal Point
The position at which a particular market segment’s ideal product would lie on a perceptual map.
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