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A bank can create money by
Representativeness Heuristic
The tendency to overestimate the likelihood that a target is part of a category if the person has features that seem representative of that category.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision.
Halo Effect
A cognitive bias where a positive impression in one area influences a person's perception in other areas.
Bottom-up Processing
A way of processing information where perception starts with an analysis of the basic elements and builds up to a complete perception.
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