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If aggregate planned expenditure exceeds real GDP, then inventories
Market Potential
An estimate of the maximum total sales of a product or service that could be achieved within a specific market segment over a certain time period.
Market Saturation
A situation in which a product or service has become so widespread that the market is considered fully served, limiting further growth.
Actual Market
The existing market where a company's products or services are currently being sold, as opposed to potential new markets.
Contribution Margin
The amount by which the sale of a product or service exceeds its production and selling costs, indicating how much contributes to covering fixed costs and generating profit.
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