Examlex
When the growth rate of the labour force is greater than the growth rate of total employment, the unemployment rate
Perceived Risk
The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.
Subliminal Advertising
A marketing technique that attempts to influence the subconscious mind of consumers by embedding messages within other media.
Free Trials
Promotional offers that allow consumers to try a product or service for a limited period of time without payment, often used to attract new customers or introduce a new product.
Usage Instructions
Directions provided by a manufacturer regarding how to properly use or operate a product.
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