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Suppose that the economy is initially in a long- run macroeconomic equilibrium. A shock then hits the economy and we observe that the unemployment rate decreases and the price level increases. We can conclude that has increased and there is now a(n) _ gap.
Promotion Program
A comprehensive strategy incorporating various promotional tools and activities to boost market presence, customer engagement, and sales performance.
Four Ws
A common framework in planning that refers to Who, What, Where, and Why, used to gather comprehensive information on a topic.
Push Strategies
Marketing tactics aimed at getting products in front of the customer, often through distribution channels, to increase demand.
Pull Strategies
Marketing techniques aimed at increasing demand for a product among consumers, encouraging retailers to stock the product in response.
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