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One reason why the aggregate demand (AD) curve slopes downward is that
Market Share
Represents the portion of a market controlled by a particular company or product.
Share of Customer
The percentage of an individual customer's purchase of a product that comes from a specific company.
Zone of Tolerance
the range within which customers are willing to accept variations in a product or service's quality.
Customer Expectations
Customer Expectations refer to the preconceived notions or standards that consumers have regarding the quality, performance, and value of a product or service before making a purchase.
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