Examlex
A basic underlying point in economics is that
Perceived Value
The value a consumer believes a product or service has, based not only on its actual utility but also on intangible factors.
Brand-name
Refers to the trademarked name that identifies and differentiates a product or service as being produced or offered by a specific company.
Store Brand
Products that are manufactured or provided by one company for offer under another company's brand, typically sold at lower prices in comparison to national brands.
Brand Manufacturer
A company that produces goods under its own name, as opposed to manufacturing products for other companies or brands.
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