Examlex
The simple multiplier is:
Internal Ideas
Concepts or innovations generated within an organization or group.
Insignificant Point Of Difference
A differentiation feature of a product or service that is too minor to influence the purchasing decision of a target audience.
Advertising
A method of communication with the aim of persuading an audience to purchase products, services, or ideas.
Competitors' Actions
Activities or strategies undertaken by businesses in the same industry aimed at gaining competitive advantage.
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