Refer to the Figure

question 59

Multiple Choice

Refer to the figure.If box A represents businesses and flow (7) represents goods and services, then:

• A)box D is the product market and box B is the factor market.
• B)box D is the product market and box B is households.
• C)box B is the product market and box C is households.
• D)box C is the product market and box B is the factor market.

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Definitions:

Gross Rating Points

Gross rating points measure advertising impact, indicating the sum of ratings achieved by a specific media campaign in a targeted audience.

Communication

The process of exchanging information, ideas, thoughts, and feelings between individuals or groups, utilizing verbal, written, or non-verbal methods.

Audience

The group of people targeted by a message or media content, such as readers, viewers, or listeners.

Marketing Communications

Pertains to the methods and channels a company uses to convey messages about its products or services to its target audience.