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Suppose the First National Bank has the following simplified balance sheet.The reserve ratio is 20% and all dollar figures are in thousands. Assume that households and businesses deposit $5 in this bank and that this currency is added to the bank's reserves.(a) In column (1) show the bank's balance sheet after this occurs.Is there a change in the money supply?
(b) In column (2) show what would happen if the bank now loans all of its excess reserves to a depositor.Is there a change in the money supply?
Push Strategy
is a marketing approach where a product is promoted by pushing it onto consumers, typically through channels like wholesalers and retailers, rather than waiting for customer demand.
Pull Strategy
A strategy in which the goal is to get consumers to pull the product through the marketing channel by demanding it.
Target Audience
A specific group of consumers identified as the intended recipient of an advertisement, product, or campaign, characterized by particular demographics, interests, or purchase behavior.
Product Placement
Inclusion of a product in nontraditional situations, such as in a scene in a movie or television program.
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