Examlex
The four components of the aggregate demand curve are:
Subjective Utility
A measure of the perceived value or benefit that an individual assigns to an outcome or choice.
Objective Value
The inherent worth of an item, task, or job, based on measurable and tangible factors as opposed to perceived or subjective value.
Decision-making Process
The cognitive process resulting in the selection of a belief or a course of action among several possible alternatives.
Availability Heuristic
An intuitive leap based on readily accessible examples in one's memory when considering a certain theme, notion, strategy, or judgement.
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