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Figure 4.7
-If demand and supply decrease in Figure 4.7,then the equilibrium
Organizational Buyers
Entities that purchase products or services for use in the production of other goods and services, for resale, or for the organization's operations.
Distributors
Entities or individuals responsible for delivering a company's products from the manufacturer to the ultimate consumer or retailer.
Consumer Markets
Markets that consist of individuals and households that purchase goods and services for personal consumption.
Business-To-Business Markets
Markets where transactions are conducted between companies, rather than between companies and individual consumers.
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