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An example of a public good is:
Segmentation Variable
A characteristic used to divide a market into clearly identifiable segments, such as age, gender, income, or lifestyle.
Benefit
The advantage or positive impact that one receives from using a product, service, or undertaking an action, offering improvement or value.
Trial Close
A sales technique where the seller asks potential buyers questions that assume the sale has been made to gauge their readiness to complete the purchase.
Features And Benefits
Explanation highlighting product or service attributes (features) and how they fulfill users' needs or desires (benefits).
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