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What can challenge managers' attempts at creating a long- term, sustainable competitive advantage?
Cola
A sweetened, carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings.
Sparkling Mineral Water
Water that contains various dissolved minerals and is carbonated, providing a fizzy texture, often consumed as a beverage.
Product Complementarity
The extent to which one product enhances the use or value of another product, leading consumers to purchase them together.
Symbolic Meanings
Representations or associations that an object, action, or concept holds beyond its literal definition, often culturally defined.
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