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In the Boston Consulting Group (BCG) matrix, a business unit that exists in a low anticipated growth rate and a high market share is known as a ________.
Market Testing
The process of evaluating the viability of a new product or service through controlled experimentation in a specific market segment before a full-scale launch.
Concept Testing
The process of evaluating potential consumer response to a product idea before introducing it to the market.
Reverse Engineers
Individuals or companies that disassemble a product to understand its design, components, and functionality, often for the purpose of creating something similar or improving the original product.
Lead Users
Innovative product users who modify existing products according to their own ideas to suit their specific needs.
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