Functional- Level Strategy Directly Supports _________

question 53

Multiple Choice

Functional- level strategy directly supports _________ .

• A) competitive strategy
• B) corporate strategy
• C) differentiation strategy
• D) focus strategy

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Definitions:

Cause Marketing

A partnership between a for-profit business and a non-profit organization for mutual benefit, leveraging the marketing effort to support a social cause or charity.

Person Marketing

Use of efforts designed to attract the attention, interest, and preference of a target market toward a person.

Organization Marketing

Marketing strategy that influences consumers to accept the goals of, receive the services of, or contribute in some way to an organization.

Place Marketing

Attempt to attract people to a particular area, such as a city, state, or nation.