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Ayoub Is Considering Forgoing the Retail Side of His Business

question 55

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Ayoub is considering forgoing the retail side of his business entirely. Instead, he will redirect his resources toward reselling hardware and software and providing systems integration services to governmental and industrial sectors. Such a move would be most representative of which one of Porter's generic strategies?


Definitions:

Data Source

An origin from which data is obtained, such as databases, surveys, or experiments.

Sociogram

A visual representation or diagram that maps the relationships within a group, often used to identify social dynamics and connections.

Semantic Differentials

A research method that uses a scale to measure the connotative meaning of objects, concepts, or events.

Group Cohesion Scale

A tool or measure designed to determine the strength and unity of relationships within a group.

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