Examlex
'Long- term' used to mean anything over three years, but now it means anything over one year.
Brand Strategy
A plan developed by a business to create a particular image of itself and its products or services in the minds of consumers, distinguishing it from its competitors.
Brand Dilution
The weakening of a brand’s strength and value, often as a result of overextension, inconsistent marketing, or association with lower quality products.
Luxury Sports Cars
High-end vehicles that combine superior design, craftsmanship, performance capabilities, and often advanced technological features for an elevated driving experience.
Brand Extension
The use of the same brand name for new products being introduced to the same or new markets.
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