When a Firm Advertises That It Only Uses Recycled Paper

question 22

Multiple Choice

When a firm advertises that it only uses recycled paper products, it is __________.

• A) paying attention to the bottom line
• B) being socially responsive
• C) meeting its social obligation
• D) meeting social responsibilities

---

Definitions:

Indirect Approach

A communication strategy that uses suggestions, implications, or subtlety rather than direct statements or instructions.

Negative Information

Data or facts that present an unfavorable or adverse situation.

Intuitive Approach

A method or strategy that is easy to understand and use, often because it feels natural or obvious.

Ethics

The branch of philosophy that deals with questions about morality, including the concepts of right and wrong, justice, virtue, and the good life.