Examlex
When a firm advertises that it only uses recycled paper products, it is __________.
Unconditioned Response
An automatic, natural reaction to a stimulus that occurs without prior conditioning.
Rescorla-Wagner
A model proposing that the strength of a conditioned response depends on the unexpectedness of the unconditioned stimulus.
Comparator Theory
The theory that the ability of a particular stimulus to elicit a conditioned response (CR) depends upon a comparison of the level of conditioning to that stimulus and to other stimuli paired with the unconditioned stimulus (UCS).
Attentional Theory
The theory or set of theories that describe how individuals focus on specific stimuli and how this focus affects perception and cognitive processes.
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