Examlex
All of the following are sources of leader power except_________ .
Marketing Plan
A comprehensive document outlining a company's advertising and marketing efforts for a specific period of time.
CRM Software Program
Customer Relationship Management (CRM) software programs are tools used by businesses to manage interactions with current and potential customers by organizing and analyzing customer information.
Marketing Activity Report Card
An evaluation tool used to assess and review the effectiveness and performance of various marketing activities.
Marketing Objectives
Specific, measurable goals set by a company's marketing team to guide its promotional and branding efforts.
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