Types of Communication Networks (Scenario)

question 70

Multiple Choice

Types of Communication Networks (Scenario)
Rami is a regional sales manager for a health care information technology firm called AfiaTecx, based in Amman, Jordan. Rami is responsible for overseeing 15 salespeople covering the whole of the Levant. When the company was smaller and there were fewer salespeople, communication flowed freely from the field back into all areas of the home office-customer service, development, accounting and finance, and top management. However, as the company has grown, its structure has become more mechanistic. Management demanded that communications to and from the field flow according to the formal chain of command. As a result, the firm has been slower to recognize shifts in the market and respond to important
market- based information delivered by the sales force. As a result, salespeople have become more reluctant to forward information to the home office because they perceive that it won't be acted upon anyway. The management team has asked Rami to review this issue and provide recommendations for improving this situation.
-In times past, information flowed freely from the sales force to all areas of the home office. This is most representative of what kind of communications network?

• A) all- channel network
• B) informal network
• C) chain network
• D) wheel network

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Definitions:

Opponent Process Theory

A psychological and neurological model that describes how humans perceive colors as the result of opposing responses between two sets of cones in the eyes.

Colour Vision

The ability of the visual system to distinguish and perceive different wavelengths of light as distinct colors.

Proximal Stimulus

The physical energy from a stimulus that directly interacts with sensory receptors, such as light hitting the retina.

Information Processing

A cognitive approach that emphasizes the ways in which people encode, store, and retrieve information.