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Types of Communication Networks (Scenario)

question 112

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Types of Communication Networks (Scenario)
Rami is a regional sales manager for a health care information technology firm called AfiaTecx, based in Amman, Jordan. Rami is responsible for overseeing 15 salespeople covering the whole of the Levant. When the company was smaller and there were fewer salespeople, communication flowed freely from the field back into all areas of the home office-customer service, development, accounting and finance, and top management. However, as the company has grown, its structure has become more mechanistic. Management demanded that communications to and from the field flow according to the formal chain of command. As a result, the firm has been slower to recognize shifts in the market and respond to important
market- based information delivered by the sales force. As a result, salespeople have become more reluctant to forward information to the home office because they perceive that it won't be acted upon anyway. The management team has asked Rami to review this issue and provide recommendations for improving this situation.
-Once the company grew and became more mechanistic, management insisted that information flow vertically according to the authority structure. This is most representative of what kind of communications network?

Grasp the significance of targeted online advertising and its tools for increasing web traffic and relevance to users' searches.

Understand the AIDA model and its significance in marketing strategies.

Recognize the integrated components of marketing communications and their contributions to IMC campaigns.

Differentiate between advertising and public relations within IMC.

Definitions:

Intended Third-party

Someone who, although not a direct participant in a contract or agreement, stands to benefit from the execution of the agreement.

Incidental Third-party

A person or entity indirectly involved or unintentionally benefited by a transaction or contract between two other parties.

Beneficiary

An individual or entity designated to receive benefits or assets from an insurance policy, will, or trust.

Third Party

An individual or entity separate from the two parties directly involved in a contract, agreement, or dispute.