An Interesting Group (Scenario)

question 103

Multiple Choice

An Interesting Group (Scenario)
Ruba has her hands full. She recently took over managing the technical support group at her company and immediately noticed that her supervisors represent an unusual collection of personalities. She was having a problem understanding them and called the human resource department who referred her to a local psychologist. The psychologist suggested that she do some "low- key" testing. Ruba agreed, as she felt she had no other way of understanding her supervisors. The testing was completed and Ruba reviewed the results of the information.
-Issam is a whirlwind as research and development supervisor. He makes decisions very quickly and always with less information than others. This characteristic is consistent with his test, which describes him as having ______.

• A) low Machiavellianism
• B) high self- esteem
• C) high risk taking
• D) low cognitive dissonance

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Definitions:

Postpurchase Cognitive Dissonance

The psychologically uncomfortable state produced by an inconsistency between beliefs and behaviors that in turn evokes a motivation to reduce the dissonance; buyers’ remorse.

Expensive Pair

Products or items that are costly and often bought together, typically offering complementary benefits or satisfying related needs.

Evoked Set

Comprises the alternative brands or stores that the consumer states he or she would consider when making a purchase decision.

Adidas Shoes

A brand of athletic and casual footwear produced by the German multinational corporation Adidas, known for its sports and lifestyle products.