Examlex
Only first- line managers and employees need to be concerned with being customer- responsive.
Festinger
Leon Festinger was a social psychologist known for his theory of cognitive dissonance, which describes the discomfort felt when holding conflicting beliefs, attitudes, or behaviors.
Psychology Text
A written or digital publication concerning the study of the mind and behavior, often used for educational purposes.
Cognitive Dissonance
A psychological state that describes the uncomfortable feeling when a person holds two or more conflicting cognitions, beliefs, attitudes, or values at the same time.
Operant Conditioning
A type of learning in which the consequences of behavior are manipulated so as to increase or decrease the frequency of an existing response or to shape an entirely new response.
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